Traditional baby books want you to fill in “first haircut” and “shoe size at 14 months.” Heart Journals is about the real story, the wild, funny, emotional, messy stuff that actually makes up parenting. Think less checklist, more love letter. Open space to make it yours.

Unlike milestone trackers, Heart Journals leave room for your reflections, yearly birthday interviews, funny sayings, and the little quirks photos can’t capture. Over time, you’ll create something truly meaningful: a keepsake your child can hold, revisit, and cherish for years to come.

Every year, you sit down with your kid and ask them a set of questions ...simple, fun, and age-appropriate (we even put a list of ideas in the back of the journal to help spark inspiration). When they’re little, it might be things like “What’s your favorite snack?” or “Who makes you laugh the most?” As they grow, the answers naturally evolve into bigger stuff like “What do you want to be when you grow up?” or “What’s the best advice you’ve ever gotten?”

The magic is watching their answers shift over time. At 3, they want to be a dinosaur; at 7, a YouTuber; at 16, maybe a doctor or an artist. You’ll end up with a yearly snapshot of who they are in that exact moment, their personality, quirks, and dreams....all captured in their own words.

It only takes about 10 minutes once a year, but it turns into a treasure trove of memories. Future-you will be obsessed with it, and when you hand the journal over someday, they will be too.

It’s designed to document from birth through age 18. That said, there are no timeline prompts so it’s never too late to start. You can jump in at age 3 or 7 or 16—we’re not the memory police. Just start.

Prompts are located at the start of the journal, meant to be referred to if you need ideas. The rest of the journal is lined for you to use

It is structured more like leaving love notes over time, not crafting a perfect story or writing down how much they weighed at three years old like traditional baby books.

No 'prompts' here, just a guided section in the back to help you with ideas so you can reflect on who they are right now. Some are deep, some are fun, all are flexible. Most of the journal is open space to jot down the funny things they say, milestones, tantrums, sweet bedtime chats, sibling dynamics, and your own parenting journey too.

Then you pick up where you left off. No guilt, no judgment. Life is full, parenting is intense. This journal is here whenever you're ready to come back to it.

Plus when you purchase we send you a custom calendar invite to schedule a yearly nudge on your kid’s birthday so you remember to jot down what made this year special (or chaotic). So you should at least remember once, which is enough!

Give it a swing here.

It’s completely up to you.

Personally, I joke that my kids will have to claw it out of my cold dead hands...I love it that much. Maybe I’ll let them peek while I’m here, and they’ll keep it forever once I’m gone. Who knows.

The point is, there’s no rule book here, just do what feels right for you.

Yes! You can opt in for us to send you a gentle nudge on your kid’s birthday so you remember to jot down what made this year special (or chaotic). You can test it out here.

Then this is perfect for you. Prompts are short and simple, and most of the magic comes from your everyday words. Your kid doesn’t care if it’s Pulitzer Prize-worthy they just want you. And the most authentic peek into their lives as a little human.

Yes. Imagine being handed a book full of your parent’s memories, stories, and love...it’s priceless. This isn’t just a record of milestones; it’s a view into your story before you even remember it. What made your parents laugh when you were two. The funny things you said at four. The chaos, the joy, the moments they don’t always post online but never wanted to forget.

It’s like a time machine that lets your kid see themselves through your eyes, year after year. And when you gift it to them at 18, it’s going to hit way harder than a graduation card with a check inside. (Although we do recommend both.)

Absolutely. It’s thoughtful, unique, and way more lasting than another onesie. Bonus: it doesn’t require batteries.